Archer Archer everywhere

Archive for the ‘Other’ Category


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Archer at its best – as display type combined with a geometric sans serif, in small doses.

A test run produced a delayed call – about 3 minutes after I input my number – from a (208) area code, and then a really creepy robotic voice announcing: “IT LOOKS LIKE YOU’VE FOUND YOUR PHONE. HAVE A GOOD DAY.” Good idea, nonetheless.


Written by chinghsieh

2010/10/25 at 8:20 pm

Posted in Design, Lifestyle, Other

Periodic Table of Typefaces

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Gotham and Interstate are there, but where is Archer??? This table needs a serious makeover!

Squidspot’s Periodic Table of Typefaces

Written by chinghsieh

2010/08/26 at 10:08 pm

Posted in Design, Other

NZSL Week 2010

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If there was a typeface for sign language…

Thanks to our reader J from New Zealand for the alert.

Written by chinghsieh

2010/05/17 at 12:43 am

Posted in Other, Web

Can Archer save the recession?

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Americans, more than ever, crave trust, comfort, friendliness and other fuzzy feelings. Companies are responding, and Archer may be part of the solution.

-Lauren Adams, Voice: AIGA Journal of Design

Written by chinghsieh

2010/04/07 at 11:26 pm

Posted in Editorial, Other

Spring Cavalcade

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I was worried because I had been seeing less and less Archer, so I was particularity happy when I came across this site:

If you are a New Yorker, check out this the craft fair. It is sure to be filled with all sorts of charming items. And if you are interested in more marketing in NYC check out my friend Karen’s blog:

Written by laurenruggeri

2010/03/26 at 2:04 pm

Posted in Other

Sunday afternoon with Real Simple.

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The March 2010 Issue of Real Simple Magazine revealed two new brands that have taken a liking to Archer.

Written by laurenruggeri

2010/02/28 at 10:09 pm

Posted in Design, Editorial, Food, Other